Do what you are asked, get a reward.
Do what you have been told not to and get punished. This is extrinsic motivation. It comes from an outside source.
For most of us reward and punishment was, and is, a significant part of life. It formed the foundation of how we were motivated in the education (some might say indoctrination) systems that we went through, and then, by extension, we experienced (or still experience as an integral part of the the industrialised work of work. The stark fact is that the majority of people are in work to earn money – not as an expression of their own inner light, their own potential, or their own truth.
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