The term archetype crops up a fair bit. It is a term that has found its way into common speech over the last 50 years and originates with the the Swiss Analytical Psychologist, Carl Jung who described it, mostly, as a functioning as a self portrait of an instinct. (CW8 Para 277) Further to this, he stated that they are in continuous dramatic flux (Man and His Symbols p.20) and that this flux is a dynamic process that maps over the environments we inhabit as persistently themed images – each of which is inseparable from the narratives they both operate in, and contain.
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